Target Markets

TOTAL ADDRRESSABLE MARKET: 

Digital Signage is trending to become a standard media tool to deliver and communicate information for retail stores, commercial buildings, education, hospitality, travel hubs, and the trending urban development.

SEGMENTED OBTAINABLE MARKET:

All forecasts for digital signage reference interactive and data-driven solutions that will offer targeted and relevant communications to individuals which is contrary to today’s prevalent strategy of broadcast. (1-way messaging).
Kobalt enables licensees to develop, manage, monitor, and deploy the most powerful and impactful campaigns a client can request and visualize.    
   Initial Markets
  • Big-box retail chains
  • Malls
  • Warehouse clubs
  • Specialty stores
  • Supermarkets    

Retail Chains   
The rapid growth and exposure of the digital signage industry have advertisers calling for advanced functionality that will elevate the consumer experience.

Studies by InfoTrends and Arbitron found the following increases after stores installed interactive displays: if possible add footnote with actual quotes and dates
  • In-Store Traffic 32.8%
  • Brand Awareness 47.7%
  • Purchase Amounts 29.5%
  • Sales 31.8%
  • Repeat Buyers 32.8%
    
Additional Markets

  •  Advertising Agencies: The Pebbles platform gives them the tools to develop engaging and interactive campaigns while spending significantly less time and money.
    User Experience (UX): Due to the significant increase of online buying, stores are seeking to imitate new buyer experiences like that of the Apple’s floor model – avoiding clutter (and theft) by using sample products and interactive digital signage to sell products. This is also being considered by some big box stores as it enables them to occupy locations with significantly less floor space such as in train stations, airports, etc.

  • Education: Kobalt technology can be used to create interactive curriculums in schools and universities as well as by manufacturers to promote “DIY (Do It Yourself)” tutorials.
    Corporate Real Estate: Interactive Information Centers.

  • Security: Tablets or displays outfitted with sensors for temperature, smoke, and surveillance. Screens can then be used as advertising (ancillary revenue) and/or information displays until an emergency when they dynamically change to a mode to direct or inform people of a situation. It can display where to go and what to do; while emergency personnel utilizes the webcams to determine and assess the situation in real-time. 

  • Hospitality: The Kobalt (or Pebbles Digital Media network solution can provide the ultimate guest experience in apartment building lobbies, hotels, or casinos highlighting amenities, information, or advertising for local merchants. They use way-finding for guest navigation and directions to gift shops, spas, restaurants, or casino floors. Kobalt can create an interactive virtual concierge to display information and enable guests to find local events that match their interests - delivering a modern appeal with engaging graphics.

  • Urban Development and Civic Planning Markets: Smart city display services are likely to become 1.5 trillion-dollar industry and are anticipated to attract big players (source: Forbes, date). They can include anything from smart active traffic signage systems (capable of reacting to congestions automatically based on numerous sensor readings) on one hand, to information kiosks empowering and connecting citizens, tourists, local businesses and governance.

Four key city services:
  1. Infrastructure services including transportation, utilities, public safety, and the environment.
  2. Citizen services offering access to information and participation of surveys, volunteering, events, and recreation.
  3. City services displaying pertinent information for planning and development.
  4. Business services supportive services for local commerce including general notifications, events, and advertisements.