The suite of tools and powerful network facilitates an incredible mix of flexibility and impact for advertisers. Marketers can coordinate, test, manage and analyze each element of promotional efforts including:
- Graphics
- Text
- Format
- Content
- Sound
- Video
- Location
- Schedule
- Category
Interactive Campaigns involve custom programming that engages consumers through functionality such as touch screens, blue tooth, and kiosks. Interactive functions can be executed through a variety of options. Kobalt can program a process flow to direct an anonymous customer through various choices that guide them to the most relevant product, service or information.
Options include several “plug-ins” that can be mixed and matched to tailor an advertiser’s campaign to maximize marketing impact. Some initial options include:
- RFID card readers
- Scanners
- Webcams
- Printers
- Sound
- Scent mechanisms
- Touch screens
- Motion/gesture Controllers
- 3D capabilities
- Facial recognition
Delivering Relevant Content Kobalt platform offers the ability to integrate with data driven websites, loyalty programs, consumer databases, surveys, lead generation campaigns like sweepstakes, as well as integration with mobile applications.
The data driven network enables two-way communications in real-time that distributes targeted content to a specific consumer engagement while simultaneously procuring data from each interaction.
Content can be pushed via a scheduler or pulled dynamically based on an individual's personal interaction in order to serve relevance and/or information.
Our data-driven, duplex network enables advertising clients to present relevant content or promotions through real-time decision practices. Kobalt can connect to a customer data repository or create a parameter driven system to determine the best content for any customer.
Custom Algorithms Kobalt has developed custom algorithms for special requests. For example, Kobalt developed a prize management algorithm that correlates available inventory with prize expiration to maximize prize distribution between the inception and expiration dates.